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About Us


    Amusement Services International LLC (ASI Group) is one of the leading solution providers and a key player in the entertainment, amusement, and attraction industry.

    • 25 Years of proven success in the MENA region and Indian Sub-Continent.
    • Many Products, One Source, Single Point of Responsibility.
    • Headquartered in Dubai, UAE.
    • Sound Understanding of MENA Market Dynamics, Cultural & Operational Requirement.
    • Act as an Extension of the Manufacturer offering localized service & support.
    • Offer a wide-range of hand-picked and tested arcade games and attractions.
    • Awarded as MENA’s Best Supplier of the Year by MENALAC for 2020, 2021, 2022 and 2023.
    • Recognized by the industry as the BEST Service Provider to the FEC Business.
    • The most trusted FEC Solutions provider in MENA region.

Our Mission

To deliver excellence daily in our field of work.

Our Vision

To be the most valued partner in the global Leisure & Entertainment Industry.

Our Core Values







Our Founder & CEO

Our Founder & CEO

Prakash Vivekanand, the Founder & CEO of Amusement Services International (ASI Group), is a revered personality in Leisure and Entertainment (L&E) industry in the MENA region. With an impressive 28 years of industry experience, Prakash is widely recognized as a go-to expert in the field.

In recognition of his exceptional contributions, Prakash was honored with many prestigious accolades. Notably, he was inducted into the MENALAC Hall of Fame, a testament to his enduring commitment and significant impact on the L&E industry in the MENA region throughout the years. His achievements within ASI and broader industry contributions continue to shape and elevate the standards of excellence.

We thrive by emulating the standards we had set and creating a new benchmark. When that is done, we repeat.
Prakash Vivekanand

Founder & CEO of ASI Group

ASI's award-winning Supply Division offers carefully curated arcade games and attractions from the best of the best brands that any entertainment operation should have. We bring the best line-up of products from VR experience, video & arcade games to spectacular redemption, novelty, carnival games, kiddies rides, children's soft play attractions, and gastro-gaming concepts.

ASI's Support division offers value-added services that will enable an entertainment operation to function consistently and profitably over a period of time. A dedicated team of amusement industry professionals with hands-on experience operating and maintaining leisure & amusement facilities offers a unique set of support solutions, including installation, commissioning, troubleshooting, diagnostics, and training. At ASI, we help set up DREAM DESTINATIONS and enable our clients to realize PROFIT from their DREAMS. We pride ourselves on being a Partner in the Fun Business.

Other Group Companies

We offer planning and design development solutions for setting up unique leisure & entertainment facilities from Indoor Entertainment Facilities.

We offer value-added services that will enable an entertainment operation to function consistently and profitably over a period of time.

An action-packed Kid’s Entertainment Facility with dedicated indoor playground systems, a huge array of arcade games, and a venue to celebrate birthday in a safe & hygienic environment!

A unique kids engagement venue with dedicated playground systems for the 2-4 and 5-9 age groups packed with play, interaction, immersion & loads of FUN in a safe & hygienic environment.

What our customers say

ASI is undoubtedly leading the market in this segment, thus, provides a wide variety of product ranges, possessing market knowledge of the region and beyond. Both “After Sales” and “Customer Service” are always available and consistently meet our expectations. ASI is the pillar of the amusement industry in the MENA region, built with ethical materials and based on a strong foundation.

Suyash Misra
Director Support Services - TOPGOLF, UAE

The secret of ASI’s success has been their “Customer-Focused Delivery”. They have stood tall amongst many of their competitors purely on keeping the Customer’s interest high, along with a clear communication channel open throughout ASI. We recommend ASI to anyone looking at keeping their Guest Experience at the highest level, as the promise of an amazing guest experience starts with the equipment you chose and the timely delivery of the same.

Milton Baptist Dsouza
Vice President - Parks, Sela

ASI remains the go-to business for procuring world-class revenue-generating assets, expecting world-class support, and gaining forward-thinking expertise. Trust is the paramount factor with ASI and the team. The values and attributes of ASI and its employees remain above reproach even in the most challenging of times: a quality that is not easy to find these days.

Silvio Liedtke
CEO, Landmark Leisure, UAE

ASI has exceeded expectations with its ability to deliver industry-leading technologies and hyper-engaging experiences for both the kids and the kids at heart. Their professionalism surrounding each project in terms of creativity and tact in approaching challenges with confidence and thoughtfulness is unparalleled.

Paul Evans
CEO, Solutions Leisure Group, UAE

Time Line

Join the ASI Team

At ASI, we are always on the lookout for smart individuals willing to do what it takes to create FUN experience for Leisure & Entertainment operations across the Middle East, North Africa and Indian Sub-Continent. Life at ASI brims with challenges and opportunities that allows you to align your dreams with our goals. Express your career interests to us at hr@asi-world.com or find an opening that’s perfect for your skillset.
Want to join us?