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Amusement Services International LLC (ASI) is one of the leading Video & Arcade Games Supplier in the MENA region and the Indian Sub-Continent. With 26 years of proven industry experience, ASI provides end-to-end solutions from FEC Business Planning to Design, Supply, Installation and Operations, and is the key partner to most of the leading Leisure & Entertainment attractions operations, in MENA region and the Indian Sub-continent.

Headquartered in Dubai, ASI’s award-winning Supply division offers carefully curated and tested arcade attractions and games from the best brands to top leisure operations. These attractions and games include Video & Arcade Games, Redemption Games, Carnival Games, Social Games, VR Games, Crane & Novelty, Active Attractions, Indoor Play Solutions, Bowling Setups, Kiddie Rides and more. In addition to equipment, ASI offers after sales technical support and maintenance. Therefore, making us a one-stop destination for all your amusement and entertainment needs.

We have our valuable clients in various countries including UAE, KSA, Qatar, Kuwait, Oman, Bahrain, Tunisia, Egypt, India, Pakistan, Morocco, Jordan, Mozambique, Lebanon, Nigeria, Zambia and Iraq.

FECs Equipped

Satisfied Customers

$

Worth of Equip. Delivered

%

Customer Retention

Our Latest Games

New Release

SPREE PLAY
SPREE PLAY icon image

New Release

ZOMBIE FRENZY
ZOMBIE FRENZY icon image

New Release
high five claw game

HIGH FIVE
HIGH FIVE icon image

New Release

TERMINATOR 2
TERMINATOR 2 icon image

New Release
fun zone redemption game

FUN ZONE
FUN ZONE icon image

New Release

ACE SHOOTER PRO
ACE SHOOTER PRO icon image

New Release

GODZILLA VS KONG SMASHER 2 PLAYER
GODZILLA VS KONG SMASHER 2 PLAYER icon image

New Release
double play claw game

DOUBLE PLAY
DOUBLE PLAY icon image

New Release
Allstars Ultimate Disc redemption game

ALLSTARS ULTIMATE DISC
ALLSTARS ULTIMATE DISC icon image

New Release
Cyberpunk 2077 Turf Wars

CYBERPUNK 2077 TURF WARS
CYBERPUNK 2077 TURF WARS icon image

New Release
strike hook prize redemption game

STRIKE HOOK
STRIKE HOOK icon image

New Release
hello kitty funny flight kiddie ride

HELLO KITTY FUNNY FLIGHT
HELLO KITTY FUNNY FLIGHT icon image

New Release
SpongeBob SquarePants Dynamic Duo vr attraction

SPONGEBOB SQUAREPANTS DYNAMIC DUO
SPONGEBOB SQUAREPANTS DYNAMIC DUO icon image

New Release
disco Ball Drop redemption game

DISCO BALL DROP
DISCO BALL DROP icon image

New Release
Hello Kitty Party kiddie ride

HELLO KITTY PARTY
HELLO KITTY PARTY icon image

New Release
Wicked Tuna 4p

WICKED TUNA
WICKED TUNA icon image

New Release
hypergrid unmanned turnkey attraction

HYPERGRID
HYPERGRID icon image

New Release
puck frenzy air hockey table

PUCK FRENZY
PUCK FRENZY icon image
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Kickstart your FEC Journey with us.

Planning your FEC is made simpler with our industry expertise. We can help you!

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Transform your vision into reality.

Our Design division offers full service feasibility, design concepts and branding of FECs, LBEs and Entertainment venues.

For interior design services

News & Blogs

Read Industry Updates & Trends

Boost ST String Pinsetters: Revolutionizing Bowling with Efficiency and Profit
27/12/2024

Boost ST String Pinsetters: Revolutionizing Bowling with Efficiency and Profit

Bowling centers face unique challenges – balancing the needs of competitive leagues with the fun and energy of recreational play. The right equipment can make all the difference, and that’s where Brunswick’s Boost ST shines. This isn’t just another pinsetter; it’s a game-changer engineered to maximize your center’s potential. The Dual-Purpose Powerhouse Boost ST is the industry’s […]

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The Power of Sync Automation
20/12/2024

The Power of Sync Automation

In the fast-paced world of entertainment and hospitality, staying ahead of the curve requires embracing technology that enhances the guest experience and streamlines operations for your staff. Brunswick Bowling’s Sync system offers a comprehensive suite of automation capabilities to transform your bowling center into a well-oiled machine. Streamlined Operations for Maximum Efficiency Rising labor costs and staffing […]

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The Magic of Redemption Games in FECs
20/09/2024

The Magic of Redemption Games in FECs

Stepping into the lively world of Family Entertainment Centers (FEC) is like entering a playground of endless fun. You’ll find yourself surrounded by a variety of arcade games that cater to all ages and interests. From immersive VR experiences and thrilling video games to novelty games and delightful kiddie rides, there’s truly something for everyone. […]

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Duckpin Social: The Ultimate Social Experience
29/07/2024

Duckpin Social: The Ultimate Social Experience

Duckpin Social: The Ultimate Social Experience In the age of digital connectivity and fast-paced living, finding activities that foster genuine social interaction and friendly competition is increasingly important. Duckpin Social by Brunswick emerges as a perfect blend to cater to various social spots like restaurants, bars, resorts, Family Entertainment Centers (FECs), Community Living, and more. […]

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The Importance of Game Layout in Family Entertainment Centers (FECs)
12/07/2024

The Importance of Game Layout in Family Entertainment Centers (FECs)

The Importance of Game Layout in Family Entertainment Centers (FECs) The layout of games in a Family Entertainment Center (FEC) is a critical aspect that significantly impacts both the guest experience and operational efficiency. A well-planned game layout can enhance visitor satisfaction, streamline operations, and boost revenue. Here’s an in-depth look at why an effective […]

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Evolving Preferences of the New Generation
03/07/2024

Evolving Preferences of the New Generation

As the preferences of the new generation evolve, significant shifts are occurring within the entertainment and amusement industry. These changes are not merely superficial but are fundamentally reshaping how businesses in this sector operate and engage with their audiences. One of the key trends driving this transformation is the demand for hybrid entertainment experiences. Modern […]

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Turning Ideas into Reality!
25/06/2024

Turning Ideas into Reality!

The basic necessities for a successful FEC in the Middle East can probably be pared down to a short formula: A bank of good cranes, 50 per cent ticket redemption games, a good photo booth, some table sports games and a midway-type group game. In the latter category, most go no further than Bob’s Space […]

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The Future of Darts
04/06/2024

The Future of Darts

501 entertainment is using cutting-edge AR technology to transform the traditional darts game. Bringing a new dimension to dart-playing and traditional pub favorite games is 501 Entertainment. The 501 Fun brand is now a leader in “social entertainment systems” and it is a position gained from a comparatively short period as the company was only […]

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Connecting the Dots
28/05/2024

Connecting the Dots

The internet is allowing FECs to transform the relationship between themselves and their customers. The proliferation of the internet means that we are all better connected than ever before, with our friends, our families, our work, where we shop and importantly for FECs, where we go for entertainment. For arcades, bowling centers and other FECs, […]

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Unprecedented Surge: Competitive Socializing Sector Booms by 38%
12/01/2024

Unprecedented Surge: Competitive Socializing Sector Booms by 38%

In a recent study by international real estate advisor Savills, findings reveal an exceptional surge in the competitive socializing sector over the past five years, boasting a remarkable 38% increase in venues since 2018.

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The Competitive Socializing Revolution Takes Center Stage in the MENA region
22/11/2023

The Competitive Socializing Revolution Takes Center Stage in the MENA region

In recent years, the leisure and entertainment industry in the Middle East and North Africa (MENA) region has experienced a transformative shift with the rise of Competitive Socializing. This innovative concept has captured the imagination

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The Impact of Technological Evolution on Arcade Games and Attractions
28/11/2023

The Impact of Technological Evolution on Arcade Games and Attractions

The world of arcade games and attractions has undergone a remarkable transformation over the years, driven by the relentless march of technological evolution. Technology has played a pivotal role in shaping the landscape of arcade

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Leisure & Attraction Industry Events: What’s on the Horizon
28/11/2023

Leisure & Attraction Industry Events: What’s on the Horizon

The Leisure, Entertainment, and Attraction industry stands at the cusp of a dynamic and ever-evolving landscape, and industry folks can feel the pulse of this vibrant sector at various trade shows and events around the globe. If you’re a FEC operator,

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